RTBlog
by Philip Rosenstein, Staff Writer
The CEOs of both Sizmek and Rocket Fuel respond to wide-ranging questions about the acquisition and what it means for the industry as a whole. Read the whole story
by Laurie Sullivan
Google has been trying to gauge the number of fraudulent ads that run across the advertising ecosystem and, along with a few media companies, … Read the whole story
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by Wendy Davis
Faced with reports of mobile video slowdowns, Verizon acknowledged on Friday that it was testing a new traffic management system. Read the whole story
by Wayne Friedman
The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. National … Read the whole story
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by Gavin O'Malley
Eighty-one percent of consumers say they use Facebook on a regular basis, per a new study. Asked about regular use, Google was cited by … Read the whole story
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by Philip Rosenstein
In one study cited by U.K.-based Infectious Media in its new white paper, 33% of marketers say they are troubled by ad fraud, with … Read the whole story
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by Wendy Davis
Contact lens retailers National Vision and Arlington Contact Lens have agreed to settle a class-action lawsuit stemming from allegations regarding search ads. Read the whole story
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by Tobi Elkin
A new eMarketer report projects that this year 2.46 billion people will access social networks at least once a month. That's up 8.2% from … Read the whole story
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by Philip Rosenstein
This announcement concludes the company's Series B funding round that included $15 million raised in February of this year. Read the whole story
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by Philip Rosenstein
Acxiom announced on Monday it will be launching its InfoBase and AbiliTec offerings in Mexico. The expansion enables marketers to reach an additional 78 … Read the whole story
by Erik Sass
Uploaded on Thursday, a sneak peek of Blac Chyna on MTV's Wild N' Out, which tracked 553K views within 24 hours, helped the music … Read the whole story