Similar to the way that blockchain can track and identify ads that run on specific publisher sites through programmatic channels, NYU professor Damon McCoy … Read the whole story

The supply-side platform (SSP) model has been with us for more than a decade. SSPs continue to help publishers sell their inventory more efficiently, … Read the whole story

"It's time for Congress to call a halt on the back-and-forth and set clear net neutrality ground rules for the internet," Rep. Greg Walden … Read the whole story

While Macquarie analyst Ben Schachter described the numbers as "remarkable," Aegis Capital managing director and internet media analyst Victor Anthony told CNBC that YouTube … Read the whole story

"Equustek cannot show that it has no alternatives available other than enjoining Google's search results outside of Canada," Google writes in new court papers. Read the whole story

As the Media Rating Council (MRC) prepares to address cross-media measurement, it will also review its display viewability standard of 50% of pixels in … Read the whole story

We need a single, open source, industry standard identifier to both recognize ads and content, while accounting for and capturing duration of viewing. It … Read the whole story

The drive to dominate search results has sparked a bidding war, driving up the cost per click. CPCs rose 36% year-on-year in Q2 2017 … Read the whole story

Neuranet, a technology firm that develops responsive ad design software, on Wednesday released a new version of its Flexitive software, Flexitive 2.0,which supports the … Read the whole story

TouchTunes Media announced on Tuesday it will take advantage of a recent partnership between DOmedia and Rubicon project to provide publishers with programmatic access … Read the whole story