Mobile Insider
As Facebook reports substantial Q2 earnings -- up 45% from same period last year, mostly mobile-based -- its brand also remains strong, especially among U.S. consumers. Asked about companies that … Read the whole story
Aided by strong mobile ad sales and an ability to attract new users to its apps, Facebook increased its revenue 45% in Q2 from … Read the whole story
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The market for overall digital video looks to rise around 20% in 2017 to $11.7 billion, according to eMarketer. Facebook and Google command the … Read the whole story
A new report on consumer response to video advertising found that viewability, completion rates, and time spent metrics increased from Q2 2016 compared to … Read the whole story
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Advertisers should be able to measure the effectiveness of their mobile advertising campaigns and easily compare the performance of different vendors and tactics. But … Read the whole story
The video ads feature movies and serve up in the knowledge box on the search results page. The searches require specific keywords to trigger … Read the whole story
Rakuten will contribute 51% of the investment into the joint venture, while Dentsu will invest 49%. The joint venture, Rakuten Data Marketing, will launch … Read the whole story
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Gabe Greenberg, CEO and co-founder of GABBCON (Global Audience-Based Buying Conference and Consultancy), talks about the the challenges to audience-based buying and selling, celebrating … Read the whole story
Handing another defeat to smart TV company Vizio, a judge on Tuesday refused to dismiss class-action allegations that the company violated the federal wiretap … Read the whole story
Privacy compliance company Evidon is being sold to CrownPeak in a deal valued at around $50 million, MediaPost has learned. Read the whole story
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The optimization techniques now are not about organic search or paid search. It's about plasma. Still, it all leads back to creating better algorithms … Read the whole story
Local Fox TV station ad inventory will be offered in three distinct ways. The companies say Fox is the largest U.S. local TV broadcast … Read the whole story
Pizza Hut uploaded a new commercial to its official YouTube channel on Monday (7/24), featuring actress and comedian Kristen Wiig. Tracking 4.1M views in … Read the whole story
