Real-time information provider Neustar on Tuesday announced a marketing-mix model (MMM) partnership with Snap, Inc. that will enable brands to measure, forecast, and optimize … Read the whole story

In a survey released by the Association of National Advertisers last year, 31% of marketers said they had expanded in-house capabilities to manage and … Read the whole story

"This bill is overly broad and will be counterproductive in the fight to combat human trafficking," the Internet Association says. Read the whole story

A federal judge has shut down a false advertising class action brought by iPhone users who say they were duped into believing that phones … Read the whole story

Just two weeks after it announced its purchase of nToggle, Rubicon Project reported $42.9 million in revenue in Q2, down 39% from $70.5 million … Read the whole story

A new study that explores the impact of combining a native in-feed ad unit and a branded content landing page found meaningful increases in … Read the whole story

After building and optimizing an algorithm to better serve ads across its native network, CEO Rupert Hodson says Dianomi will add 15 publishers to … Read the whole story

During the quarter ended July 1, the tech titan sold 41 million phones. This is all the more impressive considering the sentiment among many … Read the whole story

Location data company Cuebiq on Tuesday introduced the Internet of things (IOT) Audiences, which helps harness information from the continued use of connected devices. Read the whole story