Preparing to launch a private marketplace for B2B publishers, BPA Worldwide said it will have about 30 titles from B2B publishers participating in the … Read the whole story

Criteo announced a 33% increase in year-over-year revenue for Q2 2017 Wednesday, representing total revenue of $542 million. Notably, the company's cash flow from … Read the whole story

The ad company Adbrain has been criticized by the industry's privacy watchdog for failing to offer consumers an acceptable mechanism to opt out of … Read the whole story

Rubicon Project announced on Thursday the launch of a new outstream video advertising solution. The video player, which has been successfully rolled out to … Read the whole story

Recently, a consortium of ecosystem players announced something so sensible it's amazing it wasn't done sooner: a standard, anonymous way to understand peopleby transcending … Read the whole story

Predictive search has been a focus for Criteo for some time. Its Q2 results, reported Wednesday, demonstrated how the move to combine creative optimization … Read the whole story

Google confirmed that it will add two new reporting features in the next few weeks in a beta for Search Console, which the company … Read the whole story

The update to News Feed will gradually roll out, giving publishers the time needed to make adjustments based on Facebook's new guidelines. Read the whole story

The problem that emerges, however, is when viewability itself becomes the main goal / KPI of a campaign. Read the whole story

A New York law firm that sued Google for alleged trademark infringement has withdrawn the complaint, according to court records. Read the whole story

The Interactive Advertising Bureau (IAB) announced that Craig Coleman is its new vice president of marketing, tasked with using data and analytics to run … Read the whole story