RTBlog
As header bidding matures and takes over from waterfall auctions, a number of other developments in the space can be expected. "Traditional ad servers were not built for a programmatic … Read the whole story
Taptica International acquired Tremor Video's buyer platform for a total consideration of $50 million, subject to adjustments in the acquisition agreement. Tremor Video DSP … Read the whole story
Storyzy, an ad-tech startup that uses AI and natural-language processing to root out fake news sites, found that in July more than 400 brands … Read the whole story
Headphone manufacturer Bose is striking back against allegations that it violated federal and state privacy laws by intercepting and disclosing information about tracks listened … Read the whole story
Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to determine peoples' location -- … Read the whole story
"The proposal simply ignores the most critical issues affecting our country today," lawmakers write in comments submitted Friday to the FCC. Read the whole story
Tailored for Snap's largest and most "sophisticated" business partners, the "advanced mode" is designed to help them more quickly build, manage, and scale their … Read the whole story
In a world where Google, Amazon, Apple, and Facebook set consumer expectations for online and offline experiences, lesser-known companies struggle to keep up with … Read the whole story
