Social Media Insider
by Erik Sass, Staff Writer
The President was duped into sharing a tweet from a person masquerading as someone else online. The Twitter account was tied to a pro-Trump e-commerce operation selling knockoffs of Trump … Read the whole story
by Gavin O'Malley
Potentially threatening a host of communication platforms, Instagram has started testing a live-video feature for easy chatting among friends. Facebook is increasingly relying on … Read the whole story
by Steve McClellan
The Association of National Advertisers has just released its highly anticipated report on commercial production practices today, concluding that marketers need to do a … Read the whole story
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by Tobi Elkin
In a blog post on Tuesday, Facebook announced it will stop charging advertisers in its Facebook Audience Network (FAN) if someone clicks on a … Read the whole story
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by Gavin O'Malley
In a series of new studies commissioned with the research firm, Twitter provided an average of 6% incremental audience reach to TV across four … Read the whole story
COMMENTARY
by Jon Schulz, Columnist
Multi-touch attribution (MTA) is all the buzz among marketers because it offers a tantalizing opportunity to determine how ads are working across the customer … Read the whole story
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by Wendy Davis
A Canadian court's takedown order "sets a dangerous and unbounded precedent," digital rights groups argue. Read the whole story
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by Wendy Davis
Contact lens retailer 1-800 Contacts is asking a federal judge to dismiss a class-action complaint alleging that the company violated antitrust laws by preventing … Read the whole story
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by Philip Rosenstein
Goodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway will have access to LiveRamp's IdentityLink omnichannel solution. As consumers are increasingly expecting … Read the whole story
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by Tobi Elkin
The partnership will enable AdRoll to bid programmatically on Taboola's native exchange, giving AdRoll's more than 30,000 customers access to Taboola's publisher marketplace. Read the whole story
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by Tobi Elkin
Fraud detection firm WhiteOps announced a partnership with VoltDB to implement the real-time verification abilities on its ad fraud platform, sorting through trillions of … Read the whole story
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by Philip Rosenstein
In step with its goal of international growth, B2B marketing company Madison Logic announced on Tuesday the appointment of co-heads of global sales. Glenn … Read the whole story
by Erik Sass
NFL secured the #3 spot on the leaderboard as the teams prepare for their upcoming preseason games. NFL's 2 million Instagram engagements almost doubled … Read the whole story