Popular culture -- and the advertising world -- is obsessed with the upcoming solar eclipse. On Aug. 21, whoever happens to be in the moon's 70-mile-wide path will get to … Read the whole story
Seven Twitter users who are suing President Donald Trump for blocking them shouldn't be allowed to proceed with a request for a preliminary injunction … Read the whole story
As of October 16, 2017, all app-install campaigns will run as Universal App Campaigns ads, but its current app-install campaigns will not stop running … Read the whole story
Fizziology tracks every major film and TV show to contextualize social media data performance. MarketCast does TV/film concept and positioning studies, exit polls and … Read the whole story
Narrative has chosen Adbrain to be the cross-device data source for its newly released data commercialization platform. Read the whole story
PebblePost announced on Tuesday it was hiring Geoff Dodge and Fergus Mellon to serve as chief growth officer and general manager, European market strategy, … Read the whole story
In a surprising decision, a federal trial judge has ruled that online hotel reservation service Booking.com is entitled to trademark protection for its name. Read the whole story
The Trustworthy Accountability Group (TAG) said more than 350 companies have applied for TAG Registration, an increase of more than 75% in the last … Read the whole story
Is it time for tech to shift its focus and begin to actively manage the balance between free speech and hate speech? Yes, according … Read the whole story
Despite the hype and the increased use of automation, programmatic display - in its current form - leaves much to be desired. Read the whole story
Not enough marketers pay attention to blockchain technology. They should. It will become the next advancement in fraud prevention while serving online advertisements. Companies … Read the whole story
Victoria's Secret tracked 1.6M digital engagements on Sunday (8/13), ranking as the #7 brand on the leaderboard. Instagram drove 77% of the content interactions … Read the whole story