Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly Mobile Index Report. The data appears to support this conclusion, as header bidding has seen triple-digit increases or … Read the whole story
NBC's Snapchat show "Stay Tuned" has attracted more than 30 million viewers -- more than 40% of whom watch it at least three days … Read the whole story
Apple is reportedly ready to fuel more premium TV content -- it intends to spend $1 billion on original material. It learned a valuable … Read the whole story
This doesn't mean digital can't contribute, of course. It can work, but the environment is cluttered, and it's easy to spend money in ways … Read the whole story
The product, included in Unruly's brand safety initiative, will be part of a deal with a third party it declined to name. Read the whole story
Two entrepreneurs are asking the Supreme Court to decide whether Google should lose its trademark on the grounds that people now use the company's … Read the whole story
An influx of fake comments about net neutrality, combined with the FCC's recent website crash, has spurred two lawmakers to call for an independent … Read the whole story
AccuWeather uses a mix of paid, earned, and owned media to broaden awareness, from online advertising to social media events, CMO John Dokes tells … Read the whole story
Self-serve platform dataxu said it has named Peter Kosmala to the newly created role of vice president of platform solutions. Kosmala is tasked with … Read the whole story