Social Media Insider
by Erik Sass, Staff Writer
Religion remains a powerful force in American life and is capable of uniting people from different communities. A religious revival now, in reaction to the dangerous outburst of overtly racist … Read the whole story
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by Tobi Elkin
In another sign of consolidation in the ad tech and martech sectors, DoubleVerify announced that Providence Equity will take a majority stake in the … Read the whole story
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by Wendy Davis
A proposed privacy bill in California that could limit broadband providers' ability to engage in online behavioral advertising "threatens to seriously disrupt Internet advertising," … Read the whole story
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by Tobi Elkin
Aiming to entice its professional user base to engage with it as more of a social network, LinkedIn has launched a native video capability … Read the whole story
COMMENTARY
by Christopher Hansen
Brands in need of ad and marketing technology have two options: implement tech and run it themselves, or go with a managed service option. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers can no longer rely solely on general search and content optimization strategies to rank content higher on Google, research confirms. As machine learning … Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau Podcast Playbook offers insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, ad effectiveness and measurement. Read the whole story
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by Wendy Davis
ReDigi, a company that sought to create a marketplace for "used" digital music, had no right to operate its second-hand sales platform, a lawyer … Read the whole story
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by Tobi Elkin
The library lets users bulk-upload, manage, and edit campaign assets, uploading up to 100 of various types of files all at once into a … Read the whole story