Despite highly publicized efforts by platforms to curb fraudulent apps, the problem is still costing marketers a ton of green. That's according to new findings from security research firm DataVisor. … Read the whole story
Marketers concerned about brand safety, ad fraud, ad measurement, viewability, and return on ad spend have developed a keen interest in independent third-party digital … Read the whole story
An appellate court has upheld Google's $8.5 million settlement of a lawsuit alleging that the company "leaked" data about search users by transmitting their … Read the whole story
As part of a broader shift toward augmented reality, Facebook is now inviting any one of its nearly 2 billion users to capture 360-degree … Read the whole story
As recently as five years ago, vertical video was the enemy of the internet. A "Say No to Vertical Videos" campaign was launched in … Read the whole story
After a few months of slower growth, digital-media advertising revenue has resumed its double-digit climb -- with social media, search and internet radio among … Read the whole story
"Every day of delay is one more day that the FCC shirks its duties," a coalition of net neutrality advocates says in a letter … Read the whole story
Content discovery platform Taboola is partnering with Getty Images to make it easier for clients to pair images with content discovery campaigns. Read the whole story
When it comes to pay-per-click advertising, paid-search text ads remain the best performer for marketers, according to the 87% who participated in a recent … Read the whole story
On Tuesday (8/21), Victoria's Secret posted an image to Instagram of model Lais Ribeiro watching the solar eclipse. The image garnered 362K Likes within … Read the whole story