RTBlog
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-time location data enhances marketers' ability to serve appropriate creative and messaging at the right time and place. Read the whole story
The Trade Desk is something of a rarity in the roiling waters of ad tech/martech these days: It's profitable. The demand-side platform, which enables … Read the whole story
With its reputation and millions of dollars on the line, mobile ad firm Kargo is fighting a gender discrimination suit filed by former sales … Read the whole story
A survey of 240 SEO professionals found that technical SEO is where most companies put their resources, followed by content development, traffic analysis and … Read the whole story
Google researchers have open-sourced snippets of data to give developers using artificial intelligence tools the ability to create basic voice commands for smart devices. … Read the whole story
- COMMENTARY
What has made the prospect of addressable TV advertising frustrating for many marketers is that, while it's technically achievable, the economics are difficult to … Read the whole story
On Wednesday (8/23), ESPN uploaded a First Take Debate video on YouTube, focused on recent the Kyle Irving/Isaiah Thomas trade. The video accumulated 761K … Read the whole story
