Digital News Daily
Monday, August 28, 2017
  • The Trade Desk Is All In On CTV, OTT, Audience Targeting

    The Trade Desk is something of a rarity in the roiling waters of ad tech/martech these days: It's profitable. The demand-side platform, which enables … Read the whole story

  • Kargo Fights Gender Discrimination Suit

    With its reputation and millions of dollars on the line, mobile ad firm Kargo is fighting a gender discrimination suit filed by former sales … Read the whole story

  • SEO Report Analyzes Budgets, Challenges, Strategies

    A survey of 240 SEO professionals found that technical SEO is where most companies put their resources, followed by content development, traffic analysis and … Read the whole story

  • Google Builds Open-Source Voice Kit For AI Devices

    Google researchers have open-sourced snippets of data to give developers using artificial intelligence tools the ability to create basic voice commands for smart devices. … Read the whole story

  • Market Forces Drive Addressable TV To Become Reality

    What has made the prospect of addressable TV advertising frustrating for many marketers is that, while it's technically achievable, the economics are difficult to … Read the whole story

  • Digital Engagement Index

    On Wednesday (8/23), ESPN uploaded a First Take Debate video on YouTube, focused on recent the Kyle Irving/Isaiah Thomas trade. The video accumulated 761K … Read the whole story