Video Insider
by Tobi Elkin, Staff Writer
The solar eclipse was a boon to The Weather Channel's digital properties, which racked up 12 million total solar eclipse views, including 8 million via video-on-demand and 4 million related … Read the whole story
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by Laurie Sullivan
Google reportedly said it will begin issuing refunds to advertisers, but at a fraction of the cost of the ads served to invalid traffic. … Read the whole story
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by Tobi Elkin
As it looks to offer advertisers high-quality data from first- and third-party sources, mobile data exchange adsquare has launched the adsquare Data Alliance. The … Read the whole story
by Laurie Sullivan
"This will give you more control about which website is allowed to throw sound at you automatically," Francois Beaufort, Chromium evangelist at Google, wrote … Read the whole story
by Gavin O'Malley
Continuing its crackdown on "fake news," Facebook will no longer let publishers advertise on its network if they are found to be spreading such … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Another data war is emerging, centered on voice-activated conversation user interfaces that will drive data signals. This technology will have implications for strategies -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Advertisers want multiple digital media platforms as part of a healthy overall marketplace for their messaging. Read the whole story
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by Wendy Davis
"The State has not identified any single ad on Backpage.com that was allegedly unlawful," Backpage writes in court papers filed late last week. Read the whole story
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by Wendy Davis
"To his extreme disappointment and frustration, plaintiff (and thousands of other consumers) quickly learned that defendant's system was defective and unable to stream the … Read the whole story
by Erik Sass
On Sunday (8/27), the day of the Video Music Awards, MTV tracked a 70% increase in digital engagements, supported by a 153% spike in … Read the whole story