Video Insider
The solar eclipse was a boon to The Weather Channel's digital properties, which racked up 12 million total solar eclipse views, including 8 million via video-on-demand and 4 million related … Read the whole story
Google reportedly said it will begin issuing refunds to advertisers, but at a fraction of the cost of the ads served to invalid traffic. … Read the whole story
As it looks to offer advertisers high-quality data from first- and third-party sources, mobile data exchange adsquare has launched the adsquare Data Alliance. The … Read the whole story
"This will give you more control about which website is allowed to throw sound at you automatically," Francois Beaufort, Chromium evangelist at Google, wrote … Read the whole story
Continuing its crackdown on "fake news," Facebook will no longer let publishers advertise on its network if they are found to be spreading such … Read the whole story
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Another data war is emerging, centered on voice-activated conversation user interfaces that will drive data signals. This technology will have implications for strategies -- … Read the whole story
- COMMENTARY
Advertisers want multiple digital media platforms as part of a healthy overall marketplace for their messaging. Read the whole story
"The State has not identified any single ad on Backpage.com that was allegedly unlawful," Backpage writes in court papers filed late last week. Read the whole story
"To his extreme disappointment and frustration, plaintiff (and thousands of other consumers) quickly learned that defendant's system was defective and unable to stream the … Read the whole story
On Sunday (8/27), the day of the Video Music Awards, MTV tracked a 70% increase in digital engagements, supported by a 153% spike in … Read the whole story
