Social Media Insider
by Erik Sass, Staff Writer
Social media has become one of the main means for disaster victims to ask for help and get news, updates and official instructions. It lets friends and family know they … Read the whole story
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by Tobi Elkin
RTL Group, an original investor in SpotX, will acquire a 36.4% stake in the video ad-serving platform, bringing its total ownership to 100%. The … Read the whole story
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by Wendy Davis
Backtracking on a controversial practice, ride-hailing company Uber will no longer track users' physical whereabouts after they have been dropped off. Read the whole story
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by Tobi Elkin
BuzzFeed -- which eschewed display ads on its site because they cluttered web pages, mostly annoy readers, and can slow page load times -- … Read the whole story
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by Philip Rosenstein
Pandora has chosen Neustar, the provider of real-time information services, to power a new CRM data onboarding platform. With an active reach of 76 … Read the whole story
COMMENTARY
by Susan Schiekofer, Op-Ed Contributor
Recently, GroupM announced the global rollout of the rigorous viewability standards we pioneered in the U.S. starting in 2014. Unfortunately, some have misinterpreted our … Read the whole story
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by Tobi Elkin
Media intelligence provider Meltwater has announced its acquisition of Algo, a real-time data analytics platform informed by machine learning. Financial terms of the deal … Read the whole story
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by Wendy Davis
The Screen Actors Guild is urging a federal judge to reject IMDb.com's challenge to a new law that requires it to delete the ages … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
WordStream analyzed some of the most "super competitive" words running in Google AdWords and found that keywords for the category Business Services include Data … Read the whole story
by Erik Sass
On Monday (8/28), Victoria's Secret tracked 1.9M digital engagements, jumping from the #15 to the #6 spot of the leaderboard. Driving Monday's 63% uptick … Read the whole story