Twitter's MoPub said it has launched the MoPub SDK with viewability support from media measurement providers Integral Ad Science (IAS) and Moat. The release … Read the whole story

"The record provides no basis for the Commission to reverse course from its 2015 Order," the Internet Association writes in comments filed Wednesday with … Read the whole story

YouTube is having a big week. On the heels of relaunching its flagship app, the video giant is bringing in Tom Blessington to lead … Read the whole story

Drawbridge announced on Thursday a partnership with Retargetly, a DMP and data exchange focused on Hispanic audiences. The integration of Drawbridge's Connected Consumer Graph … Read the whole story

Programmatic trading platform Inneractive has launched an anti-fraud initiative aimed at cleaning up its mobile exchange and supply platform. Dubbed "Keeping it Clean," the … Read the whole story

LiveJournal's use of moderators to review material submitted by users leaves the site vulnerable to copyright infringement claims for users' posts, according to a … Read the whole story

Are new digital TV services more subject to higher levels of "churn" than traditional pay TV? Do they lose subscribers on a month-to-month no-contract … Read the whole story

If we focus on duration of viewability for cross-screen video, then it makes sense to do the same for the television audience. Measuring duration … Read the whole story