Video Insider
by Tobi Elkin, Staff Writer
If live streams like the recent Comey hearing -- which drew 2.7 million unique viewers globally, according to Bloomberg -- are any indication, real-time events in conjunction with the social … Read the whole story
by Joe Mandese
The percentage of ad buyers who buy radio and digital audio advertising via programmatic technology will nearly triple in the next 12 months, according … Read the whole story
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by Laurie Sullivan
Lucktastic, an increasingly popular entertainment app, created a campaign that would tap into the total solar eclipse in August to bring awareness to the … Read the whole story
COMMENTARY
by Andy Sippel, Op-Ed Contributor
As we head into the Podcast Upfront, listening is up considerably and brand marketers are beginning to follow direct-response advertisers to the medium. This … Read the whole story
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by Laurie Sullivan
Blessington brings years of experience to YouTube, working with some of the world's largest and well-known brands. With his departure, Karrelle Dixon moves into … Read the whole story
COMMENTARY
by Marc Guldimann, Op-Ed Contributor
We need a way to bring transparency to value. Since consumer attention is the most basic building block of branding, advertisers would be best … Read the whole story