If live streams like the recent Comey hearing -- which drew 2.7 million unique viewers globally, according to Bloomberg -- are any indication, real-time events in conjunction with the social … Read the whole story
The percentage of ad buyers who buy radio and digital audio advertising via programmatic technology will nearly triple in the next 12 months, according … Read the whole story
Lucktastic, an increasingly popular entertainment app, created a campaign that would tap into the total solar eclipse in August to bring awareness to the … Read the whole story
As we head into the Podcast Upfront, listening is up considerably and brand marketers are beginning to follow direct-response advertisers to the medium. This … Read the whole story
Blessington brings years of experience to YouTube, working with some of the world's largest and well-known brands. With his departure, Karrelle Dixon moves into … Read the whole story
We need a way to bring transparency to value. Since consumer attention is the most basic building block of branding, advertisers would be best … Read the whole story