Maybe you weren't early to bitcoin. Maybe you missed the boat on ethereum. But you still want to get rich, right? Announcing the next … Read the whole story

Verizon Communications will feed data to its new advertising business collected from an opt-in rewards program that allows wireless subscribers to earn credits for … Read the whole story

To properly calculate return on digital media investment we must take into account two other words beginning with the letter I: intent and impressions. … Read the whole story

Brands want to know where, when and how often their competitors' ads run. And they want to tie the information to the way they … Read the whole story

WhatsApp has resolved to improve business-to-consumer communications -- and make a load of money in the process. It is currently building and testing new … Read the whole story

The phrase "Don't listen to what I say - watch what I do" is quickly becoming obsolete, because we're experiencing a radical shift in … Read the whole story

The settlement calls for a three-year injunction that could affect Google's ability to send ads to people based on the content of their emails. Read the whole story

The VML-Rockfish combination is the latest agency consolidation move made by WPP in recent months. In June, it confirmed it was combining MEC and … Read the whole story

In a defeat for ad company Turn, a federal appellate panel on Tuesday revived a privacy lawsuit centering on allegations that the company used … Read the whole story

Lenovo has agreed to obtain consumers' explicit consent before pre-installing certain types of ad-serving software, in order to settle charges brought by the Federal … Read the whole story