What does Facebook know that the U.S. Census Bureau doesn't? I ask because the social giant is claiming that its Ads Manager can potentially reach 41 million 18-to-24s within the … Read the whole story
Recognizing that the biddable media marketplace dynamics are evolving and that lines between so-called "first-" and "second-price" auction models are blurring, OpenX is introducing … Read the whole story
Russian disinformation operatives placed about 3,000 paid ads on Facebook over the past two years, according to findings of an investigation released Wednesday afternoon … Read the whole story
On the heels of Facebook's disclosure about the active measures Russian operatives have taken to exploit social media for disinformation, the Pew Research Center … Read the whole story
The Trade Desk on Thursday morning announced a "deeper integration" with Tremor Video that will enable media buyers to access more premium programmatic inventory … Read the whole story
In another step toward the end-to-end automation of radio media-buying, Cumulus Media this morning announced an agreement to license WideOrbit's traffic software at all … Read the whole story
Barometric, which calls itself a provider of "cross-environment" tracking and attribution data, has been accredited by the Media Rating Council for its measurement of … Read the whole story
Digital audio is one of the five most common in-app activities, according to eMarketer, rivaling social networking, gaming, video viewing and messaging. Additionally, audio … Read the whole story
Under Courtney Holt's leadership, Spotify will continue to experiment in original content. In the short term, the company plans to expand video related to … Read the whole story
The Roku Channel will have, on average, about half the advertising of traditional linear ad-supported TV. No subscriptions, fees or logins are required, says … Read the whole story
LinkedIn is appealing a court order that requires the company to allow the startup HiQ Labs to scrape publicly available data about users. Read the whole story
Earlier this year, Shiva Ayyadurai sued 'Techdirt 'and its CEO and founder, Mike Masnick, over a series of critical articles, including ones that called … Read the whole story
"A small business owner who wants to begin a new venture today would not be adequately supported by mobile only service," 12 Senate Democrats … Read the whole story