Video Insider
by Tobi Elkin, Staff Writer
In late July YouTube, already the 800-lb. gorilla in video, raised its ambitions even more by offering its YouTube TV streaming service in another 10 U.S. markets. That makes a … Read the whole story
by Joe Mandese
Marketers are currently spending an average of 16% of their marketing budgets on technology, according to an analysis of the so-called "martech" market released … Read the whole story
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by Wendy Davis
"The latest research and econometric analysis shows that, without the use of data in advertising, the role of the internet would be fundamentally diminished … Read the whole story
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by Wendy Davis
The 9th Circuit Court of Appeals could soon decide whether consumers are entitled to sue for privacy violations when information about their video viewing … Read the whole story
by Joe Mandese
Copenhagen-based Adform on Monday said it has received accreditation from the Media Rating Council for its viewability measurement across desktop, mobile web and app … Read the whole story
COMMENTARY
by Allison Trebon, Op-Ed Contributor
Programmatic TV (PTV) is often discussed as the "next big thing," but despite all of the buzz and advancements, the market floodgates haven't exactly … Read the whole story
by Laurie Sullivan
Google would gain access to a manufacturing facility and add to its own design expertise. HTC built the first three Android OS smartphones and … Read the whole story