Social Media Insider
A study of 45 brands found that messages delivered via owned social media were less likely to increase purchase intent than messages delivered via earned social media. Owned social media … Read the whole story
Ad company Turn is hoping to convince appellate judges to reconsider their recent decision reviving a privacy lawsuit centered on the company's alleged use … Read the whole story
Ad-supported audio streaming service Spotify this morning opened the Spotify Ad Studio, a self-serve audio advertising platform it claims is the world's first. The … Read the whole story
A recent survey by Advertiser Perceptions found the top two content demands from upfront/newfront advertisers were "better ways for advertising effectiveness" and "cross-platform measurement." … Read the whole story
Uber Technologies has filed a lawsuit against Fetch Media, a Dentsu-owned UK company, alleging the mobile ad agency misrepresented the effectiveness of its mobile … Read the whole story
Long-time AOL Platforms CTO Seth Demsey stepped down, concurrent with Verizon's relaunch of AOL and Yahoo as Oath in June -- but he's already … Read the whole story
- COMMENTARY
The potential success of blockchain is tied to smart contracts, which enable transactions to be added to the ledger if conditions are met. Smart … Read the whole story
Pinterest is automating the Pin Collective -- its outside network of content creators that help brands craft creative for the pin-based social network. Per … Read the whole story
- COMMENTARY
Are you the smartest person in the room? I can pretty much never say yes - but more often than not, I can tell … Read the whole story
TechCrunch will release the next version of its smartphone app in September as it continues to expand into new markets, rethinks search tools and … Read the whole story
Judges on the 9th Circuit Court of Appeals Tuesday questioned lawyers for both AT&T and the Federal Trade Commission over whether the FTC has … Read the whole story
