The deal, which the companies say is the first of its kind, will give Target access to NBCU's entire linear TV inventory for audience … Read the whole story

By adding Lens to its app, Target is hoping to make it easier for shoppers to explore, discover and buy products. This is the … Read the whole story

Illinois Gov. Bruce Rauner has vetoed a privacy bill that would have required app developers, ad networks and other online companies to obtain consumers' … Read the whole story

Think more needs to be done with fraud? Anti-fraud can only move as fast as competitor vendors will allow -- just ask JICWEBS. Read the whole story

Juniper expects invalid traffic from fraudsters to become the biggest threat to advertising budgets during the next five years, with the loss from ad … Read the whole story

Gatorade's mobile advergame "Bolt!" violated California's false advertising law by making the false claim that water could harm athletic performance, according to state Attorney … Read the whole story

While "blind programmatic" is often blamed for any number of unwanted online ad adjacencies, programmatic platforms can actually be an ally for publishers in … Read the whole story

One reason Netflix continues to grow and thrive, aside from spending a significant amount on programming, is that it does not have the same … Read the whole story

One reason Netflix continues to grow and thrive, aside from spending a significant amount on programming, is that it does not have the same … Read the whole story