While far more significant matters go unattended at home and abroad, our whiner-in-chief is now bashing American tech companies by name. Yes, from his bully pulpit on Twitter, the "real" … Read the whole story
Mediabrands described the arrangement as its largest analytics and data integration alliance to date, with 14 markets impacted across the globe. The firm's key … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
Zombie Go Boom "expressly agreed that YouTube would be under no obligation to show ads on any of their videos," YouTube says in new … Read the whole story
To encourage more tweeting, Twitter is finally budging on its long-held 140-character limit. Rather than a sweeping change, the social giant plans to test … Read the whole story
The marketplace for premium programmatic advertising is expanding with Time Inc.'s decision to join Dentsu Aegis Network's Publisher Addressable Marketplace. That gives advertisers scalable … Read the whole story
Contact lens retailer National Vision will pay $7 million to settle antitrust allegations centered on search ad campaigns, court papers reveal. Read the whole story
The rapid expansion of single provider and skinny bundle SVOD (streaming video-on-demand) services has unearthed an important question: Does disabling fast-forwarding hurt or help … Read the whole story
OTT (over-the-top content) is racing ahead in relevance and frequency, and there's no signs of it slowing down anytime soon, which might be to … Read the whole story
Greg Stern, founding partner of BSSP, has been named chairman of the board of the 4As, effective October 1. He succeeds Bill Koenigsberg who … Read the whole story
Philips doesn't just listen to social trends -- it has a command centre dedicated to acting on them. Read the whole story