PolicyBlog
The FCC now stands for "Forgetting Consumers and Competition," Senator Ed Markey said Thursday. Read the whole story
COMMENTARYHow do you become a video-first business? Make lots of video. At least that was the answer panelists gave during an Advertising Week panel … Read the whole story
Full TV episodes and sports accounted for the increase in live ad views. Over-the-top set-top devices had 29% of all premium video ads -- … Read the whole story
A majority of privacy professionals have not begun GDPR implementation, according to a new study from privacy compliance company TrustArc. Read the whole story
COMMENTARYA byproduct of the always-on world of digital media is that marketing is finally catching up with the "real world." Think about that for … Read the whole story
Unilever is increasingly using social listening to learn about consumer behavior, says CMO Keith Weed. The technique enables marketers to eavesdrop on conversations where … Read the whole story
Objects -- from a beer guy to a flying car -- can be more precisely integrated into environments. They also recognize surfaces, so -- … Read the whole story
- COMMENTARY
When the choices of where to advertise were few -- local radio, local newspapers, local broadcast TV, magazines and Yellow Pages -- the issue … Read the whole story
"The users in this case had every reason to expect privacy in their browsing of healthcare websites," EPIC writes in papers filed this week … Read the whole story
- COMMENTARY
Marketers who rely on cookies may not want you to read this, but the fact remains that the U.S. consumer spends two hours and … Read the whole story
While data drives increasingly precise and in-the-moment targeting, creative is still at the core of every successful campaign. Read the whole story
- COMMENTARY
The point is, you can't know what you don't know. Read the whole story
COMMENTARYConsumers appear to like the conveniences that the Internet of Things can provide but have some serious concerns about privacy. Many people with smart … Read the whole story
McDonald’s has tapped Interpublic digital shop Huge for global digital design and user experience duties after a review. According to a report by Adweek, … Read the whole story
