Social Media Insider
While Facebook and Google battle each other for the affection, or at least grudging loyalty, of media companies and publishers, small but plucky contender Snapchat is steadily building its own … Read the whole story
Netflix is set to spend as much as $8 billion on content on 2018, possibly overtaking ESPN as the biggest content buyer in media … Read the whole story
Patch, the hyperlocal news publisher that spun out of AOL in 2014, is gaining traction and building a loyal audience base using a combination … Read the whole story
Innovid and True[X] will bring interactive "Engagement Ads" to Fox streaming platforms in the coming months, with A+E Networks to follow. The ads allow … Read the whole story
Federal judges lack authority to order President Donald Trump to unblock people who criticize him on Twitter, the Department of Justice argues in new … Read the whole story
Pinterest has introduced a self-service suite of tools that advertisers can find in the Pinterest Ads Manager, and is testing a feature called autotargeting … Read the whole story
Eight major TV networks and production studios have signed on to the syndicated service, including A+E Networks, Disney-ABC Television, NBCUniversal, Lionsgate and Warner Bros. Read the whole story
Leaning in a more positive direction, Facebook is acquiring tbh -- a popular app that encourages young users to anonymously share more supportive messages. … Read the whole story
COMMENTARYMany agencies are dealing with artificial intelligence in one way or another, whether driven by brand requests or as creative solutions to business problems. … Read the whole story
- COMMENTARY
In marketing circles, the current construct for developing a strategy revolves around paid, earned and owned media. This is a useful model to start … Read the whole story
A coalition of advocacy groups are urging the Federal Trade Commission to investigate whether smartwatches for children pose security and privacy risks. Read the whole story
Bing Ads now allows marketers to link multiple search campaign accounts. The feature, Multi-Linking, made available in the first phase of what the company … Read the whole story
"What TickBox actually sells is nothing less than illegal access to Plaintiffs' copyrighted content," Amazon, Netflix and a coalition of Hollywood studios allege in … Read the whole story
Pluto TV has raised $8.3 million, including $5 million from Samsung, to build out its free, ad-supported streaming video service. Read the whole story
