PolicyBlog
by Wendy Davis, Staff Writer
Large Silicon Valley companies that run political ads could face a host of new regulations, if a bipartisan bill unveiled Thursday becomes law. Read the whole story
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by Laurie Sullivan
The platform, integrated into DoubleClick for Publishers, eliminates the need for ad slots to be sold as fixed lengths in the advertising break. The … Read the whole story
by Wendy Davis
Simons, a partner in the law firm Paul Weiss, has represented Mastercard, Microsoft, Time Warner and other corporate clients. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Social media can drive positive change quickly, but simultaneously, it can cause many people severe anxiety. It's as if the speed for good is … Read the whole story
by Larissa Faw
Under the agreement, Horizon will now offer clients voice-enabled experiences on various platforms, including Amazon Alexa, Google Home and Apple HomePod, as well as … Read the whole story
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by Gavin O'Malley
The publisher and subscriber relationship will work the same way it does on their own sites today, in which the publisher has direct access … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
There's no question that mobile advertising will someday -- perhaps in five to seven years -- overtake television in overall U.S. ad spend. However, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
As promised, Facebook has begun testing a new system that will allow publishers to sell subscriptions and enforce their paywalls in coordination with the … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A Pew Research Center press release announced that over 1,000 tech experts surveyed are split on whether people and technology can conquer online misinformation. … Read the whole story
COMMENTARY
by John Douglas, Op-Ed Contributor
Online advertising's evolution is largely driven by technological innovation. But with each new iteration of technology, advertisers are forced to decide how they want … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it … Read the whole story