Large Silicon Valley companies that run political ads could face a host of new regulations, if a bipartisan bill unveiled Thursday becomes law. Read the whole story
The platform, integrated into DoubleClick for Publishers, eliminates the need for ad slots to be sold as fixed lengths in the advertising break. The … Read the whole story
Simons, a partner in the law firm Paul Weiss, has represented Mastercard, Microsoft, Time Warner and other corporate clients. Read the whole story
Social media can drive positive change quickly, but simultaneously, it can cause many people severe anxiety. It's as if the speed for good is … Read the whole story
Under the agreement, Horizon will now offer clients voice-enabled experiences on various platforms, including Amazon Alexa, Google Home and Apple HomePod, as well as … Read the whole story
The publisher and subscriber relationship will work the same way it does on their own sites today, in which the publisher has direct access … Read the whole story
There's no question that mobile advertising will someday -- perhaps in five to seven years -- overtake television in overall U.S. ad spend. However, … Read the whole story
As promised, Facebook has begun testing a new system that will allow publishers to sell subscriptions and enforce their paywalls in coordination with the … Read the whole story
A Pew Research Center press release announced that over 1,000 tech experts surveyed are split on whether people and technology can conquer online misinformation. … Read the whole story
Online advertising's evolution is largely driven by technological innovation. But with each new iteration of technology, advertisers are forced to decide how they want … Read the whole story
While advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it … Read the whole story