Social Media Insider
Trump credits social media with his election victory. He told FBN's Maria Bartiromo that ongoing drama is actually the main purpose of the presidential social-media strategy. Read the whole story
Twitter's new "transparency center" will include disclosures about political ads, including the total campaign ad spend, the funding organization and demographics used for targeting. Read the whole story
Netflix seeks to raise $1.6 billion as it continues its expanded content push. The company says it may spend as much as $8 billion … Read the whole story
The future of advertising may not seem like advertising at all, but rather a mix of technology and services that supports how consumers prefer … Read the whole story
Hulu is getting a new CEO at a pivotal time: rolling out its live streaming video service, which features broadcast and cable channels. Read the whole story
Included in the process will be Twitter's gross and net tweet impression counts (including earned impressions), Twitter's measurements of viewable video impressions, as well … Read the whole story
Two tech companies that automatically create videos have raised a combined $35 million, while Verizon's Oath unit launches a new automated video product. As … Read the whole story
- COMMENTARY
It's been about 10 years since smartphones, iTunes and the popularity of yakking personalities like sports columnist Bill Simmons and comedians Ricky Gervais and … Read the whole story
Thanks to all those downloads, total app revenue approached $17 billion, which represented a 28% annual increase. The ongoing influx of first-time smartphone owners … Read the whole story
Siding with Google, a federal judge has dismissed a lawsuit accusing the company of enabling terrorism by allowing the group ISIS to post clips … Read the whole story
- COMMENTARY
The conflict of interest exists because ad exchanges and ad networks operate on a rev-share business model, taking a cut of publisher revenue when … Read the whole story
Display ad revenue continues to rise worldwide. eMarketer estimates display ad revenue will rise to $109 billion in 2017, from $89 billion in 2016. … Read the whole story
