Social Media Insider
by Erik Sass, Staff Writer
Russian meddling in American public life via social media apparently went beyond merely stirring up partisan feelings online. It extended to agents provocateurs setting up "real life" events,
including political … Read the whole story
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by Laurie Sullivan
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with DoubleVerify, comScore and Integral Ad Science to give advertisers better video measurement, … Read the whole story
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by Wendy Davis
"A concrete injury standard creates predictability for businesses and consumers while also protecting consumers who have legitimate claims of injury," the IAB, American Advertising … Read the whole story
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by Alex Weprin
Media companies that post longer videos to social platforms like Facebook see significantly more engagement than they do for short videos posted to those … Read the whole story
by Joe Mandese
The Media Rating Council (MRC) Tuesday afternoon announced it revised its mobile in-app and mobile web measurement guidelines in conjunction with the IAB Tech … Read the whole story
by Joe Mandese
Twitter Acting General Counsel Sean Edgett told Congress that less than 5% of the microblogging network's users are fake. During testimony before a Senate … Read the whole story
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by Wendy Davis
"A solution to this problem will only be effective if every participant in the ecosystem works together to address it," the Internet Association said … Read the whole story
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by Alex Weprin
Jennifer Danielson will serve as senior vice president of digital at Comedy Central, where she will oversee the cable channel's digital strategy. Danielson had … Read the whole story
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by Gavin O'Malley
During a Congressional hearing on Tuesday, Facebook said it dramatically underestimated the number of U.S. users who were exposed to Russian-backed disinformation leading up … Read the whole story