RTBlog
There's something ironic about a plan announced this morning by a consortium of local TV broadcasters to develop a standard interface to accelerate electronic trading with advertisers and agencies. The … Read the whole story
According to a Nielsen report, 58.7% of U.S. TV households have at least one connected device, which include smart TVs, video game consoles and … Read the whole story
The WPP media management arm indicated that Norman would remain at the company in an advisory capacity to the firm and its clients after … Read the whole story
That's according to a new report by Zenith, the Publicis Groupe-owned media agency. In the U.S. the percentage of programmatically traded display ads will … Read the whole story
"Disclaimers on paid digital and internet-based advertisements are one tool identified as a mechanism for exposing foreign-paid advertisements," the FEC stated Thursday. Read the whole story
"Using targeted ads, it is simply far too easy for foreign governments to deliver malicious code directly to the computers of government employees," Senator … Read the whole story
- COMMENTARY
Polling and other assessment tools can be helpful. But, they don't capture how people feel at their cores. Social media does. The recent midterms … Read the whole story
Analysts believe Fox may want to become a smaller, more nimble company, like CBS. Competing with Netflix in digital entertainment and Disney and Universal … Read the whole story
In the third quarter of this year, 1.2 million subscribers were lost by legacy pay TV providers. Total U.S. traditional pay TV subscribers now … Read the whole story
Dana Walden, the co-chairman and CEO of the Fox Television Group, is joining the board of directors of Hulu, the over-the-toip streaming video service … Read the whole story
Brand safety remains top of mind for marketers and their agency partners since the spring, when Verizon and P&G pulled their advertising on YouTube … Read the whole story
With a new "community" tab, producers can connect with fans and collaborators via a unified inbox, which centralizes comments from Facebook and Instagram, and … Read the whole story
- COMMENTARY
Down the road, the cost of content could be an issue as more traditional TV content providers get squeezed by higher costs and more … Read the whole story
- COMMENTARY
Publishers have developed workarounds -- AMP teaser pages that allow readers on mobile devices searching for content on google.com to find the content on … Read the whole story
