Social Media Insider
by Erik Sass, Staff Writer
Blaming social media and fake news for Trump's election is dangerous because it shifts responsibility for all the various shortcomings of the American electorate - economic illiteracy, racism,
xenophobia - … Read the whole story
by Alex Weprin
According to a new white paper from video ad technology company Innovid, brand marketers plan to increase their spending on video advertising in 2018. … Read the whole story
by Joe Mandese
Programmatic market maker OpenX this morning released a rare update on its mobile marketplace development, claiming it now ranks as one of the world's … Read the whole story
by Joe Mandese
Steve Hasker, a former McKinsey management consultant who has been a chief architect of restructuring Nielsen over the past several years, has stepped down … Read the whole story
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by Gavin O'Malley
Yahoo bought Tumblr back in for 2013 for $1.1 billion. The deal, orchestrated by then Yahoo head Marissa Mayer, was supposed to return the … Read the whole story
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by Wendy Davis
Companies like Twitter and Google pose a "much bigger" threat to the open internet than broadband providers, FCC Chairman Ajit Pai said Tuesday. Read the whole story
by Wendy Davis
"Uber willfully and intentionally exposed many Chicago and Illinois residents to the risks of identity theft and financial fraud, tax return scams, and other … Read the whole story
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by Alex Weprin
Consumers continue to embrace streaming video services and are using them to create new "bundles" of content, according to financial services firm Raymond James' … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Narrativ, which launched in August 2015, works to turn static links into dynamic clicks with smartlinks, based on a pay-per-click acquisition model. Smartlinks are … Read the whole story
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by Alex Weprin
Time Warner's Turner Broadcasting unit is tapping Amazon Web Services division to handle its cloud computing efforts. Turner, which includes brands like CNN, TNT, … Read the whole story
by Laurie Sullivan
LaterPay has developed a way to integrate a read now-pay later subscription model into Google's Accelerated Mobile Project platform. The biggest challenge has been … Read the whole story