RTBlog
by Joe Mandese
For all the industry debate surrounding its potential for fraud, lack of brand safety and other unsavory outcomes, programmatic media buying continues to represent a significant engine of expansion
for … Read the whole story
by Alex Weprin
As more and more consumers shift their viewing habits to streaming and over-the-top platforms, the opportunity for content providers is expansive. The only problem? … Read the whole story
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by Gavin O'Malley
The decision comes just months after Facebook head Mark Zuckerberg told investors that pre-rolls weren't in the company's future. Unveiled in August, Watch represents … Read the whole story
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by Wendy Davis
"Open access is a hallmark of today's Internet," the Electronic Frontier Foundation, search engine Duck Duck Go and others say in new court papers. Read the whole story
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by Wendy Davis
Disney has sued video rental company Redbox for infringing copyright by selling codes that allow consumers to download movies like "Finding Dory," "Guardians of … Read the whole story
by Wayne Friedman
With the exception of Netflix and Amazon Prime, OTT services experience churn rates exceeding 50% of their subscriber base, Parks Associates says. Read the whole story
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by Alex Weprin
Swrve, a mobile marketing and consumer engagement platform company, is expanding its reach to over-the-top streaming video devices like Roku, Apple TV and Chromecast. Read the whole story
COMMENTARY
by Haley Robinson, Op-Ed Contributor
Brands should pay attention for two reasons. Read the whole story
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by Alex Weprin
The site will stop uploads effective immediately, with videos viewable and exportable until December 15. Paid channel subscriptions will be suspended immediately as well. Read the whole story
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by Steve McClellan
Kevin Roe has been hired by branded content and social marketing services specialist Fullscreen as senior vice president of Client Services. He will work … Read the whole story