For all the industry debate surrounding its potential for fraud, lack of brand safety and other unsavory outcomes, programmatic media buying continues to represent a significant engine of expansion for … Read the whole story
As more and more consumers shift their viewing habits to streaming and over-the-top platforms, the opportunity for content providers is expansive. The only problem? … Read the whole story
The decision comes just months after Facebook head Mark Zuckerberg told investors that pre-rolls weren't in the company's future. Unveiled in August, Watch represents … Read the whole story
"Open access is a hallmark of today's Internet," the Electronic Frontier Foundation, search engine Duck Duck Go and others say in new court papers. Read the whole story
Disney has sued video rental company Redbox for infringing copyright by selling codes that allow consumers to download movies like "Finding Dory," "Guardians of … Read the whole story
With the exception of Netflix and Amazon Prime, OTT services experience churn rates exceeding 50% of their subscriber base, Parks Associates says. Read the whole story
Swrve, a mobile marketing and consumer engagement platform company, is expanding its reach to over-the-top streaming video devices like Roku, Apple TV and Chromecast. Read the whole story
Brands should pay attention for two reasons. Read the whole story
The site will stop uploads effective immediately, with videos viewable and exportable until December 15. Paid channel subscriptions will be suspended immediately as well. Read the whole story
Kevin Roe has been hired by branded content and social marketing services specialist Fullscreen as senior vice president of Client Services. He will work … Read the whole story