RTBlog
A year after the Association of National Advertisers benchmarked programmatic media-buying among the nation's largest advertisers, the percentage who say they have brought it in-house and are reducing the role … Read the whole story
For nearly two years, Amazon, the online retailer that operates the Amazon Prime Video service, and Google, the search giant that owns YouTube -- … Read the whole story
ROI Influencer Media has signed a partnership with StatSocial to give advertisers insight into and analysis of the influencer's audience. Read the whole story
Erik Huggers, the CEO of music video platform Vevo, will step down from the role to "pursue new opportunities," effective immediately. Vevo CFO Alan … Read the whole story
- COMMENTARY
Big digital video companies, among others, are concerned about the change -- in particular its impact on traditional media/ communication owners now in the … Read the whole story
- COMMENTARY
The repeal of net neutrality is bad for email marketers, and consumers, experts say. Read the whole story
Citing a body of independent and internal research, as well as expert opinion, the tech titan says people who spend a lot of time … Read the whole story
- COMMENTARY
Online publishers are facing a serious problem: They're not making enough money. Mashable recently sold for a scant $50 million (even though it was … Read the whole story
With premium TV-video inventory still in high demand, video ad-tech company Telaria -- formerly Tremor Media -- will offer exclusive streaming of the Winter … Read the whole story
The effort targets Millennials and the primary media is a Branded Profile Card on Tinder, where the gnome has what appears to be his … Read the whole story
