Facebook is in the midst of transforming the video content it hosts, reworking its viewing and advertising experience in a bid to capture more of the $70 billion in advertising … Read the whole story
As part of a broader battle against spammers and other system gamers, Facebook is cracking down on the solicitation of "likes," shares, and other … Read the whole story
NBC already streams the games on desktop computers, connected TVs and tablets. The new deal adds smartphone viewing to that mix. Read the whole story
"Ads should be identifiable as advertising," the FTC writes in a new report. Read the whole story
Along with direct threats of violence, the social network is now taking action against content that glorifies or condones such acts. Going forward, Twitter … Read the whole story
"For the first time for digital advertising, we have real proof points that having context [understanding] is going to drive up sales and ROI," … Read the whole story
As more semiconductors are built and shipped to Apple, Google, Microsoft, Samsung and other hardware manufacturers, consumers will have more devices available to connect … Read the whole story
Watchdogs are renewing a request that the Federal Trade Commission take action regarding connected toys and smartwatches aimed at children. Read the whole story
Digital video continues to grow and evolve in the digital advertising landscape at an exponential rate. According to eMarketer, U.S. marketers will spend on … Read the whole story
Somewhere in the process from strategy to creative to flight, there must be a simple check to determine if the marketing has potentially lost … Read the whole story