Social Media Insider
by Joe Mandese
Which came first? The acceleration of social media, thanks to programmatic media-buying technology? Or the expansion of programmatic media-buying, thanks to the inclusion of social media channels? You
don't have … Read the whole story
by Alex Weprin
2018 could be a breakthrough year for so-called "post-cable" networks, channels distributed via over-the-top streaming platforms rather than through the traditional pay-TV ecosystem. Read the whole story
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by Laurie Sullivan
Oath has launched an internal "innovation council" focusing on ad experiences that support the estimated 70% of people visiting or using its platform on … Read the whole story
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by Wendy Davis
A Republican lawmaker is comparing paid prioritization to carpool lanes and Amazon Prime Read the whole story
COMMENTARY
by Melynda Fuller
Several companies are poised to use the technology to address some longstanding problems in digital journalism: loss of revenue and the struggle to monetize … Read the whole story
by Wendy Davis
Google says it will continue to allow websites to opt out of appearing in specific verticals, like Google Shopping, even after the FTC settlement … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While voice control of in-home smart devices continues to grow, consumers are going to be faced with even more choices in which devices they … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Brands cite email as one of the easiest tactics to use. But they don't see it as the most effective one going into 2018. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A TV show's survival should be reflected by an easier performance measure. Read the whole story