Mobile Insider
by Gavin O'Malley, Staff Writer
Finally living up to years of hype, QR codes are becoming central to mobile marketing strategies. That's according to fresh estimates from Juniper Research, which predicts that the number of … Read the whole story
by Wendy Davis
A prominent critic of class-action settlements is asking the Supreme Court to decide whether Google should have been allowed to settle a privacy lawsuit … Read the whole story
-
by Alex Weprin
DataCast will connect mobile, desktop and television screens, allowing advertisers to target specific audiences and measure them across those three platforms. Read the whole story
-
by Gavin O'Malley
Growth areas include Web-based advertising, agency services, measurement services and enterprise software. Companies focused mainly on marketing tech also appear to be growing faster … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Reports on Wednesday suggest Google may sell restaurant review business Zagat, which the company acquired in 2011 for $151 million. The strategy would require … Read the whole story
-
by Wendy Davis
Contact lens seller 1-800 Contacts is appealing a finding that it violated antitrust law by preventing rivals from using its name to trigger search … Read the whole story
by Alex Weprin
Facebook continues to ramp up its original live programming as it seeks to steal advertising dollars from TV networks. The latest effort? A live … Read the whole story
COMMENTARY
by Stephen Kraus, Op-Ed Contributor
Internet traffic shows less intense spikes on retail holidays than in previous years; instead, traffic is becoming more evenly spread throughout the season. Read the whole story