RTBlog
by Joe Mandese
The Centro study found that 81% of marketers plan to bring at least some of their programmatic advertising in-house over the next 12 months, while 59% said they will no … Read the whole story
by Alex Weprin
There's a new over-the-top streaming service in town, but this one has a twist: it's streaming over-the-air broadcast feeds of 13 New York City-area … Read the whole story
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by Laurie Sullivan
Kochava introduced XCHNG technology to equip the digital advertising industry with an open and unified blockchain framework. Now several ad industry vets have joined … Read the whole story
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by Laurie Sullivan
Digital media spend will overtake offline media and marketing spend for the first time this year, a Winterberry Group analyst says. Measured media spending … Read the whole story
by Alex Weprin
Consumers are embracing over-the-top video services, but are overwhelmed by the number of options in the marketplace, according to Ooyala's 2018 State of the … Read the whole story
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by Gavin O'Malley
In users' feeds, Facebook also plans to prioritize posts that engender conversations and what its algorithms deem to be "meaningful" interactions. Analysts suggest the … Read the whole story
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by Wendy Davis
Community-owned fiber broadband networks offer cheaper service than commercial providers, according to a new study by Harvard's Berkman Klein Center for Internet & Society. Read the whole story
COMMENTARY
by Melynda Fuller
The problem is that Facebook built much of its current feed through teaching brands and outlets to cater to its algorithmic code, bolstering its … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The company restored Bitcoin payments for its online store, but with the introduction of blockchain technology to support several types of industries the question … Read the whole story
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by Wendy Davis
New York lawmakers are again considering a proposal to broaden the state's "right of publicity" law by allowing the heirs of deceased celebrities to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
At CES last year, voice was a big deal, primarily as companies announced that their respective products could be enabled by Amazon Alexa. At … Read the whole story
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by Wayne Friedman
The move was being pushed by Shari Redstone, vice chair of Viacom and CBS, and president of the privately held National Amusements, which controls … Read the whole story