RTBlog
by Joe Mandese
Few metrics have defined value in the digital marketplace as much as the concept of "viewability." Late last week, the Media Rating Council released standards for audio-only digital ads that … Read the whole story
by Alex Weprin
Jo Ann Ross' comments came in the context of her touting CBS' digital efforts, notably the CBS All Access subscription service (which has an … Read the whole story
-
by Alex Weprin
The explosive growth of over-the-top video has not only given consumers more options than ever, it has given media and advertising executives more data … Read the whole story
-
by Wendy Davis
Boing Boing is asking a federal judge to dismiss a lawsuit alleging that the company infringed Playboy's copyright by linking to an outside site … Read the whole story
-
by Laurie Sullivan
By collaborating with partners Amobee, Oracle, and Labmatik, Black Box Wines piloted a new process to better understand how marketing impacts the bottom line, … Read the whole story
-
by Wendy Davis
"It's time for a higher standard, like 100 Mbps," FCC Commissioner Jessica Rosenworcel said Friday in a post on Twitter. Read the whole story
by Gavin O'Malley
For Amazon, the cost increase comes amid significant investment in original content -- which comes with its Prime service -- and the continued expansion … Read the whole story
-
by Gavin O'Malley
To fill feeds with higher-quality news, Facebook plans to survey a representative sample of users to measure their familiarity with and trust in various … Read the whole story
COMMENTARY
by Josh Ong, Op-Ed Contributor
Artificial intelligence is a polarizing topic. Some, like Elon Musk, think it has the capacity to ruin the world; others, like Mark Zuckerberg, are … Read the whole story
-
by Thom Forbes
You won't need your wallet or credit cards but you do need a special Amazon Go app to get into the new convenience store … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Google Express marketplace will become a major push for Google in 2018, as it attempts to compete with Amazon and connect its AdWords … Read the whole story