Few metrics have defined value in the digital marketplace as much as the concept of "viewability." Late last week, the Media Rating Council released standards for audio-only digital ads that … Read the whole story
Jo Ann Ross' comments came in the context of her touting CBS' digital efforts, notably the CBS All Access subscription service (which has an … Read the whole story
The explosive growth of over-the-top video has not only given consumers more options than ever, it has given media and advertising executives more data … Read the whole story
Boing Boing is asking a federal judge to dismiss a lawsuit alleging that the company infringed Playboy's copyright by linking to an outside site … Read the whole story
By collaborating with partners Amobee, Oracle, and Labmatik, Black Box Wines piloted a new process to better understand how marketing impacts the bottom line, … Read the whole story
"It's time for a higher standard, like 100 Mbps," FCC Commissioner Jessica Rosenworcel said Friday in a post on Twitter. Read the whole story
For Amazon, the cost increase comes amid significant investment in original content -- which comes with its Prime service -- and the continued expansion … Read the whole story
To fill feeds with higher-quality news, Facebook plans to survey a representative sample of users to measure their familiarity with and trust in various … Read the whole story
Artificial intelligence is a polarizing topic. Some, like Elon Musk, think it has the capacity to ruin the world; others, like Mark Zuckerberg, are … Read the whole story
You won't need your wallet or credit cards but you do need a special Amazon Go app to get into the new convenience store … Read the whole story
The Google Express marketplace will become a major push for Google in 2018, as it attempts to compete with Amazon and connect its AdWords … Read the whole story