Social Media Insider
Brands will get better engagement if they have fans looking forward to the next piece of content. The more content you produce, the more engagement data you get back, which … Read the whole story
In the latest sign that Disney's plans for a streaming service continue at full speed, the company has hired Kevin Swint as the senior … Read the whole story
Twitter is losing its COO Anthony Noto. As of Tuesday, Twitter wasn't ready to name a new COO. At least in the short term, … Read the whole story
Tubi, which is free and ad-supported, has a library of more than 7,500 movies and TV shows that cycle each month. As part of … Read the whole story
Pressing their claims against Facebook, a group of consumers says the company engaged in "highly offensive" activity by tracking them at health sites. Read the whole story
Two lawmakers are calling for Facebook and Twitter to immediately investigate allegations that Russian accounts engaged in a social media campaign aimed at undermining … Read the whole story
The books, offered through Google Play and on devices like Google Assistant and Google Home, will enable consumers to upload and listen to an … Read the whole story
The subscription video service plans to grow marketing costs to $2 billion this year from $1.3 billion in 2017. However, TV is still a … Read the whole story
- COMMENTARY
PV Kannan, CEO of [24]7.ai writes "AI was everywhere. It seemed like every company added "AI" to their software whether it truly leveraged Artificial … Read the whole story
- COMMENTARY
Competing walled gardens are embracing programmatic and people-based marketing to be competitive for digital ad dollars. They need to plug into the broader ad-tech … Read the whole story
- COMMENTARY
The current trend is to modernize the TV UI. In 2018, higher volume of web content and premium content joining together and veering away … Read the whole story
- COMMENTARY
First-party data will be in the limelight inside just about every publishing organization. Media companies will be actively looking for technologies and strategies that … Read the whole story
