RTBlog
by Joe Mandese
Modeling has been a part of media planning, buying, research and analytics as long as there have been computers to model the effects of media. But the availability of real-time … Read the whole story
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by Alex Weprin
CEO Sundar Pichai called the video platform one of the company's three big "bets," alongside cloud computing and hardware, on the company's quarterly earnings … Read the whole story
by Sarah Mahoney
"Tide cleaned up," says Jonathan David Lewis, vice president of McKee Wallwork & Co., an ad agency in Albuquerque, N.M., that organizes the annual … Read the whole story
by Larissa Faw
Reversing its earlier proclamation that it would bypass this year's Super Bowl ad extravaganza, Wix decided to run a spot during Sunday's game. Read the whole story
by Alex Weprin
Johnston succeeds Sarah Wood, who will serve as non-executive chair of Unruly's board of directors. Unruly is the social video advertising platform owned by … Read the whole story
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by Wendy Davis
"Splash attempted to extort $40,000 from Beckham for allegedly posting a picture of himself on his own social media account," Odell Beckham, Jr. argues … Read the whole story
by Alex Weprin
This move is part of an effort "to provide greater transparency across the board to our community of creators, advertisers, and viewers," according to … Read the whole story
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by Wendy Davis
"The settlement does not prevent Facebook from resuming the practices that provided the basis for this lawsuit," EPIC argues in papers submitted Thursday to … Read the whole story
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by Gavin O'Malley
Smartphone makers shipped fewer phones during the fourth quarter of 2017 compared to the same period in 2016, according to new data from International … Read the whole story
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by Laurie Sullivan
Vector Media, a media company specializing in large-format transit advertising, on Monday announced the acquisition of Direct Media USA, one of the nation's largest … Read the whole story
COMMENTARY
by Melynda Fuller
Two publishing sites celebrate a strong 2017, boasting strong upticks in revenue for 'BI' and audience growth for Vox Media. Read the whole story