RTBlog
Modeling has been a part of media planning, buying, research and analytics as long as there have been computers to model the effects of media. But the availability of real-time … Read the whole story
CEO Sundar Pichai called the video platform one of the company's three big "bets," alongside cloud computing and hardware, on the company's quarterly earnings … Read the whole story
"Tide cleaned up," says Jonathan David Lewis, vice president of McKee Wallwork & Co., an ad agency in Albuquerque, N.M., that organizes the annual … Read the whole story
Reversing its earlier proclamation that it would bypass this year's Super Bowl ad extravaganza, Wix decided to run a spot during Sunday's game. Read the whole story
Johnston succeeds Sarah Wood, who will serve as non-executive chair of Unruly's board of directors. Unruly is the social video advertising platform owned by … Read the whole story
"Splash attempted to extort $40,000 from Beckham for allegedly posting a picture of himself on his own social media account," Odell Beckham, Jr. argues … Read the whole story
This move is part of an effort "to provide greater transparency across the board to our community of creators, advertisers, and viewers," according to … Read the whole story
"The settlement does not prevent Facebook from resuming the practices that provided the basis for this lawsuit," EPIC argues in papers submitted Thursday to … Read the whole story
Smartphone makers shipped fewer phones during the fourth quarter of 2017 compared to the same period in 2016, according to new data from International … Read the whole story
Vector Media, a media company specializing in large-format transit advertising, on Monday announced the acquisition of Direct Media USA, one of the nation's largest … Read the whole story
- COMMENTARY
Two publishing sites celebrate a strong 2017, boasting strong upticks in revenue for 'BI' and audience growth for Vox Media. Read the whole story
