The study, which was conducted by the media research group Kagan (owned by S&P Global Market Intelligence), found that 85% of executives surveyed from OTT providers, pay-TV providers, content owners … Read the whole story
Sunday was the first time that all the major streaming services -- Netflix, Hulu, and Amazon Prime Video -- showed commercials during the game, … Read the whole story
More than 24 million Americans lack access to wireline broadband service, the Federal Communications Commission said late last week in its official report on … Read the whole story
In terms of actual tweets, Pepsi won the night with its #ForTheFans throwback ad and #PepsiHalftime strategy. Working as a team, Doritos & Mountain … Read the whole story
New Jersey has joined New York and Montana in requiring Internet service providers to follow net neutrality principles in order to obtain state contracts. Read the whole story
Viewership in the Super Bowl slipped 7% to a Nielsen preliminary 103.4 million U.S. viewers versus 111.3 million last year. It was the lowest … Read the whole story
The National Football League (NFL) does not seem to resonate well with younger viewers, which means advertisers could be losing out on reaching their … Read the whole story
The Center For Humane Technology is launching a campaign with Comcast and DirectTV to educate students, parents and teachers about the dangers of excessive … Read the whole story
Last week, The New York Times introduced the latest in its rollout of digitally enhanced journalism: augmented reality delivered straight to your iPhone. The … Read the whole story