Facebook advertisers are actually seeing the most video views on the Monday after the big game, with a 273.3% higher volume for Super Bowl campaigns compared to non-Super Bowl efforts. Read the whole story
As consumers embrace video consumed on their TV sets, but delivered through internet-connected devices, the connected TV ad market continues to follow suit. According … Read the whole story
The company's new Nielsen Brand Integration Intel works like this: the product accounts for the length of time a brand is onscreen, where it … Read the whole story
In some much-needed good news for Snap, the messaging giant said it added more users than expected during fourth-quarter 2017. From the third quarter … Read the whole story
As advertisers and marketers continue to make sense of YouTube's recent changes to its advertising and monetization platform, the video advertising software company Pixability … Read the whole story
Amobee analysts looked at the celebrities generating the most tweets around Super Bowl ads the day after the game to evaluate the performance of … Read the whole story
The FTC has fined online talent search company Explore Talent $235,000 for allegedly violating children's privacy laws. Read the whole story
Hawaii has joined three other states in requiring broadband providers to follow net neutrality rules as a condition of obtaining state contracts, but providers … Read the whole story
MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. If you'd like to nominate a star-worthy candidate in automotive marketing, please send your … Read the whole story
Pivotal Research Group says YouTube usage was up 28% in January versus the same month a year ago -- to 177 million hours per … Read the whole story
Amazon's Alexa may not have really lost her voice, but the din in the smart-speaker listening room is getting louder with the imminent release … Read the whole story