Mobile Insider
by Gavin O'Malley, Staff Writer
"Brands that adopt personalized mobile messaging will see powerful results, delivering nearly 100% open rates and upwards of 30% click-through rates," said Attentive CEO Brian Long, after announcing a
$13 … Read the whole story
by Alex Weprin
With the focus on live sports, the service will also be advertising-supported. Disney is launching the service as a complement to its existing TV … Read the whole story
by Gavin O'Malley
NBC plans to use Live to serve up some of its live Winter Olympics coverage. The partnership is a no-brainer, considering that NBCUniversal previously … Read the whole story
by Alex Weprin
Terms of the deal were not disclosed, although VidCon will operate as an independent subsidiary of Viacom. In a statement, the company said the … Read the whole story
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by Laurie Sullivan
SportCo, which operates a community platform for sports fans, is introducing a blockchain algorithm that measures a reader's engagement on the site and rewards … Read the whole story
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by Wendy Davis
Google has been hit with a lawsuit for allegedly duping consumers who search for Edible Arrangements by showing them ads for competitors. Read the whole story
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by Alex Weprin
The first Streaming Summit, to be held in Las Vegas April 11, will feature three tracks on streaming video, with speakers and topics now … Read the whole story
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by Wendy Davis
Facebook has failed to comply with a Seattle law requiring companies to reveal detailed information about political ads, according to the city's Ethics and … Read the whole story
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by Laurie Sullivan
The Interactive Advertising Bureau on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic … Read the whole story
COMMENTARY
by Daniel Rosenfeld, Columnist
Sixty-four percent of the U.S. population are gamers, according to Nielsen's 2017 "Games 360 U.S" report. Take a second to let that number sink … Read the whole story