The company, which now has more than 17 million subscribers in the U.S., lost approximately $920 million last year, according to SEC filings from its owners, and received $1 billion … Read the whole story
Unilever continues to work with IBM to develop a blockchain to address transparency and trust issues among its advertising partners. Keith Weed, chief marketing … Read the whole story
In the age of Facebook, this is the first time eMarketer has predicted a decline in usage among 18-to-24s and those younger than 12. … Read the whole story
Lisnr, which was sued in late 2016 over privacy allegations, is now claiming that it was defamed by the plaintiffs in the lawsuit and … Read the whole story
"A two-way relationship is more valuable than a one-way impression," said Randall Rothenberg, Interactive Advertising Bureau CEO, kicking off day two of the IAB … Read the whole story
JW Player, one of the most distributed digital video players in the world, on Monday announced a deal with programmatic ad platform SpotX to … Read the whole story
Jeff Lucas, who joined the tech company from Viacom in 2016, is leaving the company. Read the whole story
"Plaintiffs expressly consented to receiving tailored advertising from Verizon's partners and to their collection of personal information," Turn says in new court papers. Read the whole story
Goncalves previously served as CEO of AT&T's digital brands, which included oversight of Otter Media, and of the DirecTV Now over-the-top streaming service. Read the whole story
Overall, 60% of marketers, publishers and tech developers said their organizations spent more on data in 2017 than 2016. This year, 81% plan to … Read the whole story
Last year, Unilever spent $9.4 billion on marketing-about a third of that on digital advertising-making it one of the medium's biggest advertisers. Facebook and … Read the whole story