Video Insider
Four years ago, the WWE wrestling league launched a curious new product: WWE Network. The network was streamed over-the-top to consumers, featuring all the company's pay-per-view events live. It was … Read the whole story
While the company's paid subscription products continue to bring in subscribers, CBS is also preparing to ramp up its free, ad-supported streaming services in … Read the whole story
At least in terms of text ads, 1-800-Flowers outperformed the competition in the run-up to Valentine's Day. Read the whole story
The campaign features intuitive, creative ways to interact with the "Globe" and explore five of Shell's cleaner energy projects across four continents. Read the whole story
Family members of two terrorism victims are asking an appellate court to reconsider its recent decision dismissing a lawsuit that sought to hold Twitter … Read the whole story
AT&T apparently wasn't amused by last year's T-Mobile holiday ad, in which a talking snowman called T-Mobile's rivals "the abominable carriers" and said they … Read the whole story
COMMENTARYVerizon Oath's President-Advertising and Publisher Strategy Tim Mahlman recently visited London to underscore the importance of adhering to GDPR before it rolls out in … Read the whole story
The U.S. is forecast to remain the world's largest data market in 2018, spending more than $11.4 billion. The UK will become the second-largest … Read the whole story
As the ad industry moves to adopt blockchain, MetaX CRO Alanna Gombert says it needs guidance and laws on the books to prevent chaos. … Read the whole story
The Dow Jones U.S. Broadcasting & Entertainment Index is up 3.4% to 1,313 and 2% higher year-to-date, while the Dow Jones U.S. Media Index … Read the whole story
- COMMENTARY
Consumers are already allocating their media time in ways that render Apple's and Google's recent moves relatively insignificant for savvy advertisers. Read the whole story
- COMMENTARY
Facebook, Twitter and Google, just put down those potential news stories and do what you do best: Get of the way and let professionals … Read the whole story
Removing the option to preview an image without visiting the site that hosts it sets an interesting precedent that could extend into publishers' content … Read the whole story
- COMMENTARY
Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continuously search … Read the whole story
