PolicyBlog
by Wendy Davis, Staff Writer
"Today it is official: the FCC majority has taken the next step in handing the keys to the internet over to billion-dollar broadband providers," Commissioner Mignon Clyburn said. Read the whole story
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by Alex Weprin
Branded video content produced by traditional TV companies actually outpaced the field, with year-over-year engagement growth of 79%, according to research from Sharablee, which … Read the whole story
by Gavin O'Malley
Efforts to curb fake accounts, Russian bots and hate speech had a significant impact on the follower counts of conservatives and "alt-right" figures like … Read the whole story
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by Wendy Davis
An advertiser who sued Google for click fraud failed to address whether he was "personally charged for invalid clicks," a federal judge said this … Read the whole story
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by Wayne Friedman
"We are focused on selling more players, not generating hardware revenue," says CEO Anthony Wood. He adds that average revenue per user was up … Read the whole story
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by Wayne Friedman
Pandora's fourth-quarter subscription revenues nearly doubled from a year ago -- from $59.8 million to $97.7 million. Read the whole story
by Alex Weprin
CenturyLink Stream was one of the players in the increasingly crowded OTT "skinny bundle" category, which has telecom companies like Dish and DirecTV and … Read the whole story
COMMENTARY
by Amanda Silvia, Op-Ed Contributor
Sixty-three percent of users between the ages of 18 and 24 clicked on an ad within the last 30 days, the highest percentage among … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
At what point do Facebook and Twitter become more harmful to society than helpful? If you think they can eliminate fake posts, you are … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets … Read the whole story
COMMENTARY
by Melynda Fuller
Publishers are seeing referral traffic come from Google AMP more than any other platform. In fact, during the week of February 8, 2018, publishers … Read the whole story